Tuesday, June 19, 2012

Advertising+Marketing Magazine's Digital Agency of The Year Award 2012

14th June 2012 will be a night Integricity will never forget, as Integricity bagged 2 awards that night: First award was for Local Hero (locally founded, independent agencies), second was the Silver cube (emerging second place) for the overall Digital Agency of The Year category.

A few months back, we received news that we were nominated as one of the finalists under the Digital Agency of The Year category, and what was astonishing was that we were standing next to giants in the industry. Big players with huge budgets, resources and global presence, who are accustomed to winning awards. We knew right away we were the underdogs, but that won't stop us from delivering our best, right?

The Agency of the Year awards is regarded as the region’s leading measurement of agency performance and the only awards wholly judged by the people who really matter: client marketers. When we were informed we were a finalist, we felt so honoured that our clients actually felt we deserved this award. Made us feel really proud of the work which we are doing, and I guess you could say, we must be doing something right for our clients to give us their votes.

Never the less, one of the key requirements of the award was that the finalists must also submit a 3-minute video, on top of some paper work to further elaborate and support the key points in the video. We had less than 6 weeks to think of the video, execute, shoot, post-production and submit. Gawd, talk about a nightmare.  I salute my colleagues for working really hard to ensure the video was a success, for this is the first time we've attempted such a feat. 

During the awards night at KL Hilton, some of went into the ballroom with this mindset (me included): We were nominated, and for that alone, makes us winners, as we're on the same page with the big guns in the industry. I guess in a way, some of us also didn't want to have too high hopes, lest expectations are not met and we leave the place crying haha! But yea, everyone was nervous (some more than others), and my boss was finishing his vodka lime to calm his jittery nerves. Our category was in the 4th segment, which meant the night was going to be long. 

As the awards went out, we cheered and clapped for the deserving winners, both big names and local heroes. And when it came to our category, everyone was attentive. When we heard our company name for the Local Hero award, we cheered so loud and hard, some of us were in disbelief and in tears. And when we heard our company name for the second time, this time winning the Silver cube, everyone went ballistic! The whole table walked up to the main stage to receive the award and have our pictures taken, it was indeed a very proud moment for all of us. To be standing there, holding on to an award which our clients felt we deserve to win. And to be the underdogs, ousting some of the giants, to win the Silver cube (Bronze went to TBWA\Tequila, while Gold went to Arc Worldwide/ Leo Burnett, both agencies with global presence).

A+M Magazine's Digital Agency of The Year awards: Local Hero (Red cube) and Silver cube (2nd place).
I'm still digesting the news, things still feel very surreal. I guess most of my colleagues who were with me that night, is also feeling the same way. We did it! We actually did it! And now we must continue to strive and do better, and aim for the coveted Gold cube next year! Look out peeps, Integricity is a force to be reckoned with! *dance dance*


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